Brand strategy and content marketing sit at the intersection of art and analytics. With a suite of services that include data-driven research encompassing consumer behavior, market insight, and B2C channel utilization, SG Media can help brands can optimize their digital footprint and communications to foster engagement and brand loyalty.
Content Marketing.
Powerful storytelling designed to elevate your brand and engage your consumers in the digital space.
Brand Strategy.
Vision and planning aimed at developing long-term brand value both in the digital arena and beyond.
Customization.
From content creation to campaign management, personalized services for optimal success and growth.
Brand Strategy.
Brand strategy starts with understanding your consumer and your market. What do your consumers care about? What motivates them both in their lives and in their purchasing patterns? How are they currently learning about and interacting with your brand? What can you do to optimize those interactions? Once we collect that quantitative and qualitative data, the results can be applied to comprehensive, long-term planning efforts designed to maximize growth and brand value and identify opportunities both in your business and the greater market.
Consumer Insights Surveys
Focus Groups
Competitive Analysis
Analytics Assessments
Consumer Personas & Customer Journey Mapping
Content Marketing.
Content marketing is a strategic approach to brand development and marketing that focuses on creating and distributing valuable and relevant content to your audience. The goal is to retain your audience and engage them in a way that ultimately drives action. So, are you developing the right content in the right voice? Are you distributing that content in the right place at the right time and in the right way? The conclusions found from and the brand strategy developed out of the data gathering efforts can be applied to various content marketing efforts across your brand and platform, including, but not limited to:
Content Playbooks & Editorial Calendar Development
Creative Ideation for Multimedia Content Production
B2C Content & Channel Optimization
Email Newsletter Strategy
Content Production.
Powerful storytelling is the key to engaging your customers in a long-term, on-going relationship with your brand. By demonstrating your values in written prose, narrative video content, and in photographs, you can more effectively get your messaging and brand purpose out into the world. Doing good is good business, and there’s no better way to showcase your impact than with innovative, creative content.
Content Production
Campaign Management
Overseeing Launch of New Initiatives & Programs